Entering content area for Canvas for the Innovative Mind

blog posts

  • Life's Cruel Irony: Google Wins USA Today's Print Advertisement Prize

    Google Creative Labs won the first prize in a contest to encourage creativity in print advertising. The prize was $1 million worth of full-page ad space in USA Today, the organizer of the contest. Among other things, Google Creative Labs is known for Google News, a free online aggregator of news. Interestingly, Google out-earned the entire newspaper industry in 2011.

    The winning print advertisement was developed in-house (not by an agency) at Google Creative Labs that recruits young talent every year as interns, trains them, and sends them back out to the industry. A group of five interns created the magnificent “Love in Paris” ad for Super Bowl XLIV.

    See the winning print ad, written by a 27 year old Natalie Hammel, for yourself and judge the advertisement.

    Natalie Hammel Print Ad

    Raj Echambadi
    Professor of Business Administration and
    James F. Towey Faculty Fellow and
    Executive MBA Academic Director