This is poor man's visualization (Remember the plasma screen at grainger? http://www.library.illinois.edu/discover/visualization.html).
The data is updated every minute. These are recent OpenURL full text requests sent to the SFX server. The SFX data gets transformed into a rss feed and then the javascript in the webpage displays it in the scrolling format.
It is now being displayed in the main reference page:
http://www.library.illinois.edu/rex
