This isn’t really a water quality issue, but an article in the Business Section of the New York Times on May 16, 2012, reported that soda consumption is declining in America. That’s good news, right? Except that the decrease in soda consumption is almost completely balanced by an increase in bottled water consumption (since 1998). Seems like we Americans just like to buy bottles. Actually, the bottled water consumption has leveled off in the past few years, although it is still at an historic high. Why do we spend $1.29 for a bottle of water, when we can fill a glass or bottle from a tap and get water with at least as good quality, for fractions of a penny? Convenience, I guess. Or we are complete slaves to marketers.