The explosion in sales of smart phones and tablets has given rise to a market for mobile apps that forecasters predict will exceed $25 billion by 2015. For university TTOs, this presents a tremendous opportunity for new revenues as well as new relationships with the hundreds of students and faculty creating apps on campus. The only problem is ' most universities are not capturing this IP as part of their tech transfer efforts, and most app developers don't view the TTO as a resource to help develop and market their mobile apps. A small but growing number of universities have identified this growing trend as a way to enhance TTO revenue and better serve their researchers ' and now's your chance to join them. Technology Transfer Tactics Distance Learning Division has secured two top-level university tech transfer professionals with first-hand experience in app development, support, and negotiations with Apple and Google. Join Dr. Svetlana Sowers from the University of Illinois at Urbana-Champaign and Michael Halbrook, Senior Project Manager at Purdue's Office of Technology Commercialization, for a 60-minute webinar that promise a many-fold return on your modest enrollment fee.