Beyond the Social Network:
Trends in Advertising and Marketing Careers in the Digital Age
Presented by: Helen Min
Helen Min is a specialist in bringing big ideas to big markets. As both an experienced marketer and operations leader, Helen is an expert in driving adoption of new methods and means of marketing in a world constantly changed by social technologies.
Helen is currently VP of Marketing at Brandcast, a technology start-up in San Francisco with a web publishing platform and creative asset management system currently in Beta. She is responsible for the company's go-to-market strategy for consumer and enterprise, developing and managing brand marketing, product marketing and internet marketing capabilities.
Helen spent over five years at Facebook, most recently as Head of Global Vertical Marketing managing a team of senior marketers collectively responsible for the go-to-market strategy for Facebook Marketing Solutions across key industries.
Prior to joining Facebook, Helen worked in Account Management at Venables Bell & Partners, a leading independent creative shop in San Francisco, and Young & Rubicam San Francisco on B2C advertising for high-tech accounts.
Helen holds an MS in Communications and a BS in Advertising from the University of Illinois at Urbana-Champaign. She is currently an MBA candidate at the Haas School of Business at the University of California, Berkeley.