Rethinking Campaign and Major Gift Strategies Webinar Brownbag
Date Mar 7, 2013
Time 12:00 pm
Location PAC G
Sponsor Student Affairs
Event type Academic & Professional
Gather your team to validate or rethink your approach to campaigns and major giving. Amid an increasingly competitive philanthropic landscape, it's crucial to engage in long-term planning for soliciting and stewarding major gifts - whether you're actively in a campaign or not. Targeting just the top of your giving pyramid is no longer an option; gift officers need to plan proactively for cultivating the middle, and growing loyalty and engagement with all leadership donors.