Urbana campus events in the Chicago area

Back to Listing

Illinois Lecture Series, Crafting the Burrell Brand: Tom Burrell's Journey from the Southside of Chicago to the Advertising Hall of Fame

Event Type
Other
Sponsor
VCIA Illini Center Chicago, College of Media
Location
Illini Center Chicago, 200 South Wacker, Chicago, IL 60606
Date
Mar 19, 2014   11:30 am  
Speaker
Professor Jason Chambers, College of Media
Cost
$15/person, includes box lunch
Registration
Register NOW!
Contact
Jennifer Foss
E-Mail
danielj@illinois.edu
Phone
312-575-7935
Views
16
Originating Calendar
Illini Center Chicago Advancement Events

Over the course of his more than 40 years in advertising, Tom Burrell built a successful career in an industry that others had actively discouraged him from even entering. Along with his individual accolades, he also developed an agency, fueled by a concept he called “positive realism”, that became known for the Burrell brand of advertising. It was advertising that featured African Americans in positive and uplifting roles and situations that also helped sell the products of companies like McDonalds and Coca-Cola for whom the ads were created. Further, Burrell’s depiction of African Americans was a key facet in the change in the African American image depicted in media during the late 20th century. In this presentation Dr. Jason P. Chambers will examine the development of the Burrell Brand and Tom Burrell’s role in helping to develop Chicago as the leading city for African American-owned advertising agencies.

link for robots only