Over the last few years the meaning of user experience shifted from ‘making pretty websites and mobile apps’ to ‘key business strategy.’ Yet, while many organizations recognize the value of investing in user experience, many struggle to deliver it effectively within set timelines and budgets. The secret to success lies in understanding key user experience activities, their outcomes and value in the product development cycle.
This talk will cover:
- What are the key user experience activities?
- What are the outcomes of key user experience activities?
- When should each user experience activity be performed?
- Who should perform different user experience activities?
Evelina Tapia, PhD, is a User Experience Researcher and helps various companies - from startups to Fortune 500 clients - accomplish business objectives by improving user experience of their tools, products, and services.
Parking is free in the EnterpriseWorks parking lot and lunch will be provided first come first serve.