Racial discrimination persists as a serious social and political problem in many of the world's nations, including Latin America. Although many of the consequences of such discrimination have been enumerated, considerably less is known regarding the bases of perceived discrimination. In this study, individuals' perceptions that they have been the targets of racial discrimination are examined. Using 2010 Americas Barometer data from Bolivia, Brazil, Colombia, the Dominican Republic, Ecuador, Guatemala, Mexico and Peru, a multifaceted account of the possible bases of perceived discrimination is devised and tested. Our framework places race front and center, with simultaneous focus both on the effects of respondents' racial self-classifications and on skin color. Beyond race, our account widens to incorporate a micro-level factor, respondents' psychological dispositions, or personality traits; a macro-level factor, the propensity for discrimination in the region where the individual resides; and spill-over effects that occur when demographic attributes other than race trigger perceived discrimination.