Norbert Schwarz is Provost Professor in the Department of Psychology and Marshall School of Business at the University of Southern California, Los Angeles, and cofounder of the USC Dornsife Mind & Society Center. He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a “Habilitation” in psychology from the University of Heidelberg, Germany (1986). Prior to joining the University of Southern California in 2014, he was the Charles Horton Cooley Collegiate Professor at the University of Michigan, where he held positions in the Institute for Social Research, the Department of Psychology, and the Ross School of Business (1993–2013). He previously taught psychology at the University of Heidelberg, Germany (1981–1992) and served as Scientific Director of ZUMA (now GESIS), an interdisciplinary social science research center in Mannheim, Germany (1987–1992). His research interests focus on human judgment and cognition, including the interplay of feeling and thinking and the implications of basic cognitive and communicative processes for public opinion, consumer behavior and social science research. He is a member of the American Academy of Arts and Sciences and the German National Academy of Science; other honors include the Wilhelm Wundt Medal of the German Psychological Association, the Wilhelm Wundt-William James Award of the American Psychological Foundation and European Federation of Psychologists’ Associations, and the 2010 AAPOR Book Award recognizing the enduring impact of Thinking About Answers (Sudman, Bradburn, & Schwarz, 1996).