As long as we continue to use this terminology, we lose the impact of consistently representing ourselves as Illinois.

As of May 13, 2008, faculty, staff and students at the Urbana campus are able to use NetID@illinois.edu e-mail addresses. E-mail sent to users'

current addresses at @uiuc.edu will be forwarded automatically to their new @illinois.edu addresses. You are encouraged to adopt the new address and use it on printed materials, in e-mail signatures, in electronic mailing list subscriptions and anywhere else your e-mail address is used.

The use of *uiuc* came about because we were an Internet pioneer. At the time, the marketing value of a meaningful domain name was not considered.

But today, with the widespread use of the Internet, we must use our Web address to its full potential, and that includes its use as a branding tool.

While this may seem a minor change, Web and e-mail addresses are the vehicles through which many audiences recognize the University.

Additionally, the continued use of *uiuc* has caused division in how faculty, staff and students refer to the campus. You are this institution's ambassadors to the world. The more consistently we present ourselves as *Illinois,* the better we communicate the comprehensive excellence of the University and build our reputation as one of the world's preeminent research institutions.

For an update on the Illinois Domain Project as well as information specific to the e-mail transition, visit www.illinois.edu/goto/illinoisdomainproject

This mailing approved by:

The Office of the Chancellor

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