College of Media | News

Seniors get resume and networking tips at annual Senior Saturday career seminar

Alexis Pope '12 JOURN
2/15/2011  3:15 pm

Some applicants use creativity to try to stand out in a stack of resumes. Brad Karsh, president and founder of JobBound and keynote speaker at Saturday's College of Media Senior Saturday Career Seminar, warns not to get too creative. In his energetic talk about resume dos and don'ts, he recalled a few stand-out non-traditional resumes: one on construction paper sprinkled with glitter and another on purple paper with pink ink.

Karsh spoke to about 100 students in Greg Hall as part of Senior Saturday. In addition to Karsh's talk, the career seminar includes alumni panels and one-on-one interviews for students to ask questions of alumni.

"It's been such a successful event because it prepares students for competitive careers," said Jan Slater, interim dean of the College of Media. 


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Karsh started JobBound, a company in which he serves as president that assists students in the job search and life after college, after 15 years as a hiring manager at the Leo Burnett ad agency. The resumes he received there motivated him to start his own company.

"I was amazed at how bad resumes were," said Karsh. "I thought it was a good idea to help students make that transition into the real world."

His keynote address was designed to inform students on the proper methods to start their careers after college. He advised students that were seeking regular jobs to stick to regular resumes.

Karsh said students should design their resumes like an ad. The information should be in the order of the most important to the least. He stressed that chronological order is not necessary for media-related positions and students need not to write an objective if they are applying for a specific job.

He also told students to clean up their Facebook pages, for obvious reasons.

Karsh delivered his points in a direct, honest and entertaining way. He knew how to keep students' attention.

Senior Paige Krzysko said, "I came today because I am about to graduate in May, and it seems like it would be a good resource to help kick off my job search and help affirm the skills I need to find a job. The keynote speaker gave good tips, especially during the networking section."

In that section, Karsh said networking is the best way to land a job and students are not networking enough.

"Networking does not mean some one will give you the job. Networking means someone is giving you the opportunity," Karsh said.

After Karsh's keynote, participants attended two out of five alumni panel sessions: Advertising, Journalism, Media and Cinema Studies, Public Relations, and Social and Digital Media Careers.

In the Advertising panel, panelists discussed the importance of students assessing how their skills and personality will match the position they are applying for.

Alumnus Jason Ciesiolka said, "Think about where you are going to fit. Your happiness and knowledge you have learned coming out is important. You don't want to get burned out."

In the Public Relations panel, discussion leaned towards being successful in an interview.

"Be strategic going into the interview," said alumnus Ryan Johnson. "Go into the interview knowing everyone is watching you as soon as you enter the door."

Students in the Journalism panel wanted to know the best places students should intern.

Alumnus Matt Brickman said, "Smaller internships is where you get more practical work. You get what you put in."

Regardless of the panels the students selected, they were able to learn information that will raise their chances of getting their desired position.