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Advertising professor Brittany Duff published in prestigious Journal of Advertising
Brittany Duff, assistant professor of advertising, has co-written the article "Missing the Mark: Advertising Avoidance and Distractor Devaluation" with University of Minnesota Advertising Professor Ronald Faber for the Summer 2011 issue of the Journal of Advertising.
The Journal of Advertising is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice.
The Journal provides a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. All papers published in the Journal go through a rigorous, double-blind, peer review process.