College of Media | News

AdCamp Chicago program for high school students kicks off with lectures and tours

6/21/2011  3:30 pm

The inaugural AdCamp Chicago program for high school seniors and juniors launched this week with lectures at the Illini Center from John Starkey, senior marketing director Wrigley, and Jan Slater, interim dean of the College of Media, as well as a tour of Hall & Partners to learn about research.

AdCamp Chicago is a 10-day intensive advertising bootcamp, co-hosted by the Charles H. Sandage Department of Advertising at the University of Illinois and the American Advertising Federation, with support from corporate sponsors such as Leo Burnett and Wrigley. The program was created to inspire talented high school students in Chicagoland to explore careers in advertising, media and communications.

Participants will learn about brand communications by working on a real project for a client. According to Rhiannon Clifton, AdCamp program director, students will get to explore what makes a person tick, how best to talk to people, and what goes into making a great advertisement – through class sessions and industry visits.

"They interact with professors and college students as well as professionals throughout the advertising and media business," she said. "Those experts help to guide participants through a client project, which students get to present at the end of camp."

Keep up with the program at AdCamp Chicago on Facebook.