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Department of Advertising sponsors Advertising Week
The Charles H. Sandage Department of Advertising is sponsoring Advertising Week October 3-7 on the University of Illinois’ Urbana campus. The week coincides with Advertising Week in New York City, which is the world’s premier annual gathering of marketing and communications leaders. Since 2008 the advertising department has been holding its own Advertising Week on the Illinois campus. The event is free and open to the public. Each evening session will be held in Room 66 Library from 5-6 p.m.
** Monday October 3, Rick Kaplan, the executive producer of This Week with Christiane Amanpour and Director of Political Coverage, ABC News, will discuss the importance of advertising in the news media and how changes in the media landscape have altered the dynamics of advertising in the news.
** Tuesday October 4, Digitas, a top global integrated brand agency, will be on campus to discuss digital advertising, as well as life in an advertising agency.
** Wednesday October 5, Dennis Culloton, CEO of Culloton Strategies, will discuss the importance of and best practices in crisis communications for Public Relations Day.
** The week’s events will conclude with an Alumni Panel on Thursday October 6. The Charles H. Sandage Department of Advertising will welcome back some of the most successful alumni as they discuss careers in the exciting field of advertising. These are just the biggest events. There are others throughout the week.