College of Media at Illinois

College of Media Advertising faculty participate in American Academy of Advertising conference

The American Academy of Advertising conference, March 15 – 18 at Myrtle Beach, SC, includes a substantial presence by the University of Illinois.

Pre-Conference

Teaching Advertising Ethics

Integrating Ethics into all Advertising Classes

College of Media Interim Dean, Dr. Jan Slater

Other faculty and University of Illinois participation includes:

Effect of 3D TV Advertising on Brand Attitudes: Roles of Human Factors, Involvement, Presence, and Flow

Jong Jun, Dankook University

Chang Dae Ham, University of Illinois, Urbana-Champaign

Yong Seok Cheon, Dankook University

Communicating Sustainability: Do People Really Care how Green Products Benefit the Environment?

Sangdo Oh, University of Illinois, Urbana-Champaign

Sukki Yoon, Bryant University

Patrick Vargas, University of Illinois, Urbana-Champaign

Medium and Message: A 21st Century Approach (Professional-Professor Panel)

Wei-Na Lee, moderator

Helen Katz, Starcom Mediavest Group

T. Bettina Cornwell, University of Oregon

Michelle Nelson, University of Illinois

Janet Rose, Saatchi & Saatchi

Get Real: How Current Behavior Influences Perceptions of Realism and Behavioral Intent for Public Service Announcements

Michelle Nelson, University of Illinois, Urbana-Champaign

Xuan Zhu, University of Illinois, Urbana-Champaign

Yingying Li, University of Illinois, Urbana-Champaign

Yuzhou Guo, University of Illinois, Urbana-Champaign

Barbara H. Fiese, University of Illinois, Urbana-Champaign

Brenda D. Koester, University of Illinois, Urbana-Champaign

(Just Be)Cause Related Marketing

Moderator: Brittany Duff, University of Illinois, Urbana- Champaign

Learn more here:

http://www.aaasite.org/2012_Annual_Conference.html