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Advertising Posters Included in Public Engagement Symposium
The Department of Advertising will have two posters featured at the 2012 Public Engagement Symposium on April 18 from 3 – 6 p.m. at ARC.
Dr. Michelle R. Nelson and two of her master’s students, Xuan Zhu and Yingying Li, will present a poster showcasing the benefits and research highlights of a partnership between a graduate advertising class (ADV585 Advertising Management) and the Family Resiliency Center (FRC) related to the mealtime minutes initiative.
Graduate students conducted in-depth interviews and a survey with parents of young children in the community, and beyond, to assess their evaluations of two informational public service announcements (PSAs) designed to help make family meals less stressful. Students analyzed the data and made strategic recommendations to the FRC about the PSAs.
As a whole, the partnership offered
- real-world, multi-method research experience for students,
- evaluation and strategic recommendations for the FRC,
- more effective PSAs to help families with meals; and
- advancement of advertising/persuasion theory related to PSAs.
Lecturer Katrina Olson and her students, Ann Treadwell and Kyleen McNicholas, will present their poster “Using our PoweR for good: Feeding the Need.” This poster will summarize the work of Olson’s ADV350: Public Relations Writing (Section A) class which produced a number of public relations materials to benefit the Eastern Illinois Foodbank.
EIF is the largest hunger relief organization in East Central Illinois serving a 14-county area. Students worked in teams to produce:
- two media campaigns
- a video
- five feature stories
- three podcasts
- website copy
- three blog entries
- two brochures
The purpose of these materials was to help the Eastern Illinois Foodbank raise awareness of the hunger problem in Central Illinois so they could raise more funds, recruit more volunteers, and solicit more donors and sponsors. Of course, the ultimate goal was to help them better serve and provide for their agencies that distribute food to the hungry.
Learn more about the event here.