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College of Media participates in Public Engagement Symposium

4/19/2012  8:00 am

The College of Media was well represented at the Public Engagement Symposium held April 18, 2012. 

 

The Department of Journalism displayed two posters. 

 

Virtual Dugout (Mobile App)

Prof. Charles Ledford and senior Spencer Turkin (JOURN460)

Virtual Dugout provides University of Illinois Baseball fans with an interactive and immersive virtual space to dynamically augment and enhance the experience of following Illini baseball. The app was created by students from computer science, journalism, art and design, and advertising.

 

Building the Neighborhood News Lab

Prof. Brant Houston and Pam Dempsey; CU-CitizenAccess.org and WILL

CU-CitizenAccess.org is a news and information site and social network devoted to enterprise and investigative coverage and discussion of social and economic issues within Central Illinois.

 

The Department of Advertising displayed two posters as well.

 

Helping Families with Meal Planning: using Advertising Research in a Graduate Class to Evaluate Public Service Announcements for the FRC (ADV585)

Prof. Michelle Nelson and graduate students Xuan Zhu and Yingying Li

The poster showcases the benefits and research highlights of a partnership between a graduate advertising class and the Family Resiliency Center related to the Mealtime Minute Initiative. Students conducted and analyzed qualitative and quantitative research to ‘copytest’ the public service announcements among parents of young children. 

 

Using our PowerR for Good: Feeding the Need

Advertising Lecturer Katrina Olson with students Ann Treadwell and Kyleen McNicholas

This poster summarizes the work of ADV350: Public Relations Writing (Section A) class which produced a number of public relations materials to benefit the Eastern Illinois Foodbank. The purpose of these materials was to help the Eastern Illinois Foodbank raise awareness of the hunger problem in Central Illinois so they could raise more funds, recruit more volunteers, and solicit more donors and sponsors. Of course, the ultimate goal was to help them better serve and provide for their agencies that distribute food to the hungry.

 

Additionally, Department of Advertising master’s students (Jason Nesbitt, Kristina Schiller, Megan Harrison, and Yangyaoxi He) participated through a poster on social marketing with the Department of Communication.

 

Photos can be found here.

 

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