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Gift from McDonalds Corporation Provides Additional Funding for the Paul Schrage-McDonalds Corporation Graduate Fellowship in Advertising

1/14/2013  8:00 am

The College of Media is pleased to announce the recent gift of $25,000 from the McDonald’s Corporation designated for the Paul Schrage-McDonald’s Corporation Graduate Fellowship in Advertising. This fellowship supports graduate students studying advertising in the Charles H. Sandage Department of Advertising in the College of Media.


The Paul Schrage-McDonalds Corporation Graduate Fellowship in Advertising was established in 2005 by Mr. Paul Schrage, a distinguished alumnus of the Charles H. Sandage Department of Advertising, and the McDonalds Corporation. Mr. Schrage joined the McDonalds’s Corporation in 1967 as National Marketing Director and was elected Vice President in 1968. He went on to serve as the corporation’s Executive Vice President in 1970 and became McDonalds’ Chief Marketing Officer from 1980 until 1997. In recent years, Mr. Schrage served as a business consultant for McDonald’s.Mr. Schrage’s highly successful career and contributions to the advertising profession continue to inspire and influence students and faculty, and the College strives to live up to his legacy and impact.


The University of Illinois College of Media has benefited greatly from the Paul Schrage McDonald’s Corporation Graduate Fellowship in Advertising since it was established in 2005. "We are grateful to McDonald's Corporation for this generous gift," stated Michelle Nelson, acting head of the Charles H. Sandage Department of Advertising. "Given the rise in the cost of education, these gifts provide fellowship funds, which allow us to recruit and retain some of the most talented graduate students in the nation"


To date, the College has awarded fellowships to four talented students, three of whom have graduated and are now working at Starcom, Ogilvy & Mather, and Google. This additional funding for the fellowship will allow the College of Media to admit an additional advertising student with financial need. In addition, this gift will provide the much-needed funding for a graduate student to work on his/her final project, or complete an internship.


The College of Media is grateful for Mr. Schrage’s continued loyalty and generous support, and for his efforts in helping to secure this most recent gift from the McDonald’s Corporation. Gifts of this kind allow the College of Media to continue to deliver transformational experiences for the next generation of advertisers, and to attract and retain the most talented students to our program. Moreover, this gift will contribute greatly to the College’s mission of serving more students as part of its new strategic plan.



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