College of Media | News

Heinzel '65 ADV publishes job search book for students

3/20/2013  8:00 am

Ken Heinzel grew up in the Mt. Greenwood neighborhood on the south side of Chicago. While describes his family as lower middle class, it was still a foregone conclusion that he would go to college. A scholarship made that possible.


Ken was an outdoorsy kid. When he wasn’t fishing, he worked in the summers as a caddie. And while he wasn’t a great golfer, he did have good grades. He received an Evans Scholarship that sent him to Illinois. The Chick Evans Caddie Scholarship, administered by the Western Golf Association, is a full tuition and housing college scholarship for golf caddies. Evans Scholars are selected based on their strong caddie record, excellent grades, outstanding character and demonstrated financial need. When asked about the impact of that scholarship Ken replied, “I was overwhelmed.”


Ken was an advertising major and psychology minor at Illinois. His classes were small, offering individual attention and lots of teamwork. “That experience of working in teams made me successful,” recalls Ken. As an instructor as Sonoma State University, Ken began using his experience as an executive recruiter to help students in their career search. He quickly realized that his students were not receiving instruction on how to search for a job or how to interview. He decided to review his notes from years as a headhunter and write a book focused on students. That book, “Private Notes of a Headhunter” offers students a unique perspective based on real-life experiences. It contains practical examples for students that will give them a jump on the competition.


Learn more about the book and read reviews.