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Advertising professors published in prestigious journal
Advertising professors Michelle Nelson and Patrick Vargas have recently had papers published in The Journal of Advertising - the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice.
Dr. Nelson’s article is “How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over” and was co-authored with Martin K.J. Waiguny of the Aukland University of Technology, New Zealand, and Bernhard Marko of Europa University of Applied Sciences, Frankfurt Germany.
Dr. Vargas’ article is “Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games” and was co-authored with Gunwoo Yoon, a second year PhD student in the College of Media.