College of Media | News

Advertising professors published in prestigious journal

6/17/2013  4:00 pm

Advertising professors Michelle Nelson and Patrick Vargas have recently had papers published in The Journal of Advertising - the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice.


Dr. Nelson’s article is “How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over” and was co-authored with Martin K.J. Waiguny of the Aukland University of Technology, New Zealand, and Bernhard Marko of Europa University of Applied Sciences, Frankfurt Germany.


Dr. Vargas’ article isSeeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games” and was co-authored with Gunwoo Yoon, a second year PhD student in the College of Media.