College of Media | News

College hosts Media University

Rhiannon Clifton
7/3/2013  8:00 am

It’s quiet once again in the halls of Gregory Hall, home to the College of Media. Last Friday, we had final presentations of the work that 32 high school students from all over the nation did as part of their Media University experience. There was a show about the Taste of Champaign and some news desk clips from the Journalism track students and client presentations from the Advertising track students. The clients that the advertising students worked on were Big Brothers Big Sisters of Central Illinois, Eastern Illinois Foodbank, State Farm’s Celebrate My Drive, and Champaign County United Way.


The College of Media administers Media University in order to introduce high school students to the many facets of advertising, media and journalism as viable college major and career choices through hands-on learning activities. Diversity scholarships were awarded to nearly half of the participants, in order to foster diversity in the classroom and eventually in the media. In order to foster a healthy democracy, diversity in the media industry is a must. We hope this program will recruit more underrepresented students to college majors and careers in various aspects of media and mass communications. Funding from the Office of Public Engagement at Illinois, the Marajen Stevick Foundation, and State Farm allowed us to offer these scholarships.


One student who attended, Daniel Stillman, had this to say about Media Univeristy, “It was a wonderful experience and made me even more sure that I would like to pursue a career in advertising. I enjoyed the curriculum and loved participating in creating a campaign for Big Brothers Big Sisters. Also, I loved meeting other students from all over the country who shared the same passion as I do. I would recommend this camp to anyone who is interested in a career in media.”


Over the two week camp, the students learned about the fundamentals and key practices of journalism, advertising, media, ethics, brainstorming, teamwork, leadership and many other topics. They didn’t just learn on campus, though. Visits to Chicago included NBC 5 Chicago, Crain Communications, WBBM-AM Sports Radio, OMD, Hall & Partners and others, to learn about the business first hand. In Indianapolis, the group learned from marketing and public relations professionals at the Indianapolis Zoo (did you know that the first mission of the zoo is not entertainment, but is conservation?). They also got to visit Fox 59, the Indianapolis Star, Publicis Indianapolis, and Young & Laramore, an independent advertising agency. All of these sessions helped the students to create projects that they got to share with faculty, parents, clients, and the public at the conclusion of the camp.


Eastern Illinois Foodbank video

United Way video

Journalism program