Web Site Redesign Project

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Redesign: Driven by data

After consulting with the Chancellor and Provost to determine their vision for the project, Creative Services consulted with experts on and off-campus. After gathering and analyzing more than a year's worth of data regarding user behavior on the site, we began to design a site that met the vision of the Chancellor and Provost, the guidance of experts, and the demonstrated behaviors and preferences of users.

The design of the new home page is wholly driven by data from those sources.

View the design

We encourage visitors to read this page, which explains the data driving the design, before viewing the page with a mockup of the initial design and a mockup of how the design was modified based on user feedback. Visitors are also encouraged to read an explanation on the design page of how the design reflects the data.

Frequently asked questions

The most common questions we've been asked are on this page; we'll add more as feedback from users continue.


Vision for the site came from meetings with Chancellor Herman and Provost Katehi in June of 2007. Their general vision for the new design was similar, but complementary when it differed. Here are key points from the two conversations:

Chancellor Herman spoke about wanting to differentiate Illinois’s excellence from the excellence of other universities. Along with this, he wanted a traditional site with modern elements that expresses a vision of the future while reflecting the university’s rich history. He was also interested in having a mix of technology and art, a "YouTube"/Web 2.0 interactivity, a reduction in the number of links on the page, and in addition, he was very interested in creating a Web site policy to determine what information is placed on the home page.

Provost Katehi is interested in our need for common navigation and link terminology, thus creating a better navigation system that both reduces the number of links on the homepage and gets users to the information they are seeking as fast as possible. She also wanted us to show our campus’s rich diversity.


  • Visitor behavior
    • Express Email is the number one hit.
    • More than half the users are current and prospective students. Information and services for current and prospective students and academic information about the University are the most popular content.
    • Users are high-tech. They have big monitors (98.3 percent have a screen resolution of 1024x768 or higher) and a broadband connection (only 1 percent of traffic from January 28 to February 27, 2008, was dialup).
    • Roughly 86 percent of our audience is from Illinois, and 75 percent of Illinois users are located in Urbana-Champaign, most of them on campus or just off-campus in private housing.

    More information

  • Design approaches

    There are two main methods of presenting information on the home page.

    • Bubble up

      Currently in use, the bubble up approach shows the University's excellence and strengths by including many news items, calendar items, features, and announcements that show the activity and vibrancy of the campus. Drawbacks.

    • Branded

      The branded approach conveys a tone of prestige, elegance, and a mix of high technology and the arts presented in a traditional environment unique to our campus while getting users swiftly to the information they seek. This is the approach taken in the redesign.

  • Focus on user technology

    Since almost all of our users have large monitors and broadband connections, the page design will be larger and include larger images. The content of the site will still be accessible to users with older technology or slower connections.

  • Design for user behavior

    Most visitors to the site are searching for information off the site, much of it content that appears on the Web sites of other campus units. The new design will group search functions for people, information, and maps, together and make it easier for users to find the information they seek.

  • Design for accessibility

    The site will be universally accessible and have valid code.

  • Reduce links

    The new design will reduce the number of links on the home page currently at more than 100, not counting the Quick Links, and simplify navigation.

  • Designing for audience

    The new design needs to focus on delivering information for our largest users groups, current and prospective students

  • Designing for future change

    As the student portal comes online, much of the current student traffic should migrate to that site. The design of the home page must be flexible so that content may be added or eliminated over the next five years.

  • Graphic standards

    The new design will follow the graphic standards for the University and the Brilliant Futures campaign.

  • Web 2.0 components

    The new site will encourage users to share content and collaborate.

  • Differentiation

    The site will be visually different than the typical horizontal image with three-column layout common in higher education Web sites. Examples:

  • Emergency messaging capability

    The site will include the ability to notify users of an emergency on campus.

What's next

The home page design was modified based on feedback from our audiences and presented again to the Chancellor and Provost for approval. View the modified design.

View more project timeline information

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