Note from Raj Echambadi: Leslie Kwoh published an article in the Wall Street Journal on May 23rd entitled, “You Call That Innovation?” Several of my executive friends forwarded this article to me and asked me for my views on the article. I disagreed with the lack of substantive critique and the general pessimistic tone of the article. So I requested Bruce Vojak, a renowned expert in the domain of innovation, to respond to this article with his views. Given below is Bruce’s terrific commentary.
A May 23rd Wall Street Journal article by Leslie Kwoh (“You Call That Innovation?”) raised important and provocative questions about innovation. Her case for the elusive nature of innovation’s meaning and its potential for use as deception was summed up by one of the experts interviewed as, “a chameleon-like word to hide the lack of substance.”