And now we present the Branding Leadership award. This year’s recipient understands that good branding is more than producing brochures, mailings and websites – that it’s first about understanding their audiences. With careful timing, consistent messaging, and identity, the communications team at the Office of Admissions works like a finely tuned orchestra — in the end producing much more than the sum of its parts.
And they create beautiful brochures, mailings and websites. And, based on a record number of applications last year, our potential students and their families are paying attention.
Congratulations to Stacey Kostell and her team at the Office of Admissions for their contributions to building the Illinois brand.