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  • Study: Consumers see much greater risk than reward in online ads

    Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is “a very special type” in the way it elicits risk perceptions and privacy concerns.

    Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is “a very special type” in the way it elicits risk perceptions and privacy concerns.

    Photo by L. Brian Stauffer

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  • Editor’s notes:

    To reach Chang-Dae Ham (pronounced Chahng Day Hahm), email cdham317@illinois.edu.

    The paper “Exploring How Consumers Cope With Online Behavioral Advertising” is available online or by contacting the News Bureau.

    DOI: 10.1080/02650487.2016.1239878