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  • What are the rollout plans and dates?

    UPDATEDSeveral key dates are available to help you know what to expect and when. Read more

  • What is brand architecture?

    Brand architecture is a term used to describe the relationship among all of the brand assets of an organization or business. In our case, our brand architecture shows the relationships of university entities to the master brand, Illinois. Read more

  • Why the block I?

    The university’s logo for most of its history, the block “I” was first referenced in campus archives in 1892. Using the block “I” as the only logo will consolidate and strengthen the university brand’s impact. Read more

  • Where is the version that has my unit’s name in it?

    The “unit wordmarks” will be created this fall by Public Affairs in partnership with the Chief Communications Officers. Wordmarks will be provided to all major units by Dec. 1, 2017.

  • Can I get my unit wordmark early (before 12/1)?

    To ensure the project moves ahead on schedule and deadlines are meet campus-wide, the project team asks that everyone wait to receive materials until the 12/1 release for unit wordmark file downloads. Read more

  • How do I get my unit wordmark?

    CCOs will submit a request form that will provide the information needed to create the unit wordmark(s). The CCO serves an important role and there are a few steps to follow. Read more

  • What will happen to building signage, vehicles, etc.?

    Once the identity is defined, a series of phase-in workplans will be defined for carrying out the identity elements across the entire campus, from wayfinding signage to vehicles and more. Read more

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