Subscribe to email updates

blog navigation

Strategy

blog posts

  • Why the block I?

    The university’s logo for most of its history, the block “I” was first referenced in campus archives in 1892. Using the block “I” as the only logo will consolidate and strengthen the university brand’s impact. Read more

  • What does this mean to me?

    By coordinating our marketing and communication efforts under the collective power of a single brand, we tap into the university’s global reputation to strengthen our voices and speak as one. Building a strong Illinois brand means that each college/unit/department/individual that is part of the brand benefits from the marketing-communications efforts of all others within the university. We are stronger when we speak as one.

  • What is brand architecture?

    Brand architecture is a term used to describe the relationship among all of the brand assets of an organization or business. In our case, our brand architecture shows the relationships of university entities to the master brand, Illinois. Read more

  • What more is in the works for the Illinois brand?

    The Brand Architecture system is a piece to a larger identity system that guides all aspects of marketing and communications, from who we are and how we present ourselves, to how we talk about ourselves and how we engage our audiences. Read more

  • What about the web?

    UPDATEDFor the web, there is no additional requirement at this time. You may use your unit wordmark if you choose, however there will be a separate update for web design standards to follow. Read more

Do you have a question that we haven't covered?

Submit your Questions through the FAQ Form